We now have the ability to add new ads to existing ad sets. This allows for ongoing ad testing and making changes to ad creative without having to launch a new campaign.

You can create new ads in bulk by selecting multiple ad sets within a single campaign. This will add the same new ad variation to all ad sets selected.

You can also create a new ad individually within an ad set by clicking into the ad set and adding from here.

The type of ad you’re able to create within an existing ad set is determined by the campaign objective, and these options will be displayed as you go to create a new ad. You’ll then be guided through the steps of what’s required to create a new ad. A summary of the parent campaign and current progress of the steps will be displayed on the right hand side of the panel.

Refer to the chart below to see which ad formats can be added into each campaign objective:

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