DPA Creative Variations

We've added the ability to create multiple variations/templates when creating DPA campaigns. Like with other creative variations, this gives you up to 27 different creative templates to automatically run within your DPA campaign.

You can set 3 different variations for Product Name, Product Description/Price and Message.

LAL and WCA Audience Updates

We've updated our Audience section to bring two exciting new features to our advertisers:

  1. You can now create a LAL audience based off a DPA product audience. If you'd like to target users similar to your "Purchase in last 3 days" product audience, it's now as easy as ever.

  2. You can now create a WCA based on the new Facebook Pixel events in addition to URL-based rules.

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