In StitcherAds, you can create Carousel Mobile App Ads using up to 10 products. These ads will display up to 5 out of the 10 products selected depending on the individual products' performance.

Select Your Objective, App, & Create Your Advert Template

Choose engagement or install ads to help drive engagement, conversions and installs for your mobile app with ads. In the drop down box, set your campaign objective to "Mobile App Installs" or "Mobile App Engagement".

Select your App by either choosing from the dropdown list or manually entering your app URL.

Since these campaigns do not rely on a product feed, you must upload an image, link title, and call to action for each separate product. Each image you select will create a different tile within the carousel app ad. You must have a minimum of 3 images and a maximum of 10.

Note: if you select 5 or less products, you have the option to have products displayed in your chosen order. If you select more than 5 products, Facebook will optimize and display products based on engagement.

Including an "App link" or "Deep link" is optional.

StitcherAds can save your creative template for reuse the next time you create a Carousel Mobile App Install Ad campaign.

Add Targeting

Add your targeting options across the following sections:

  • Audiences - Add, overlap and exclude audiences (including video view audiences)

  • Location - Country, city and region.

  • Gender

  • Advanced Demographics - Work, Family and Relationship fields.

  • Placements

  • Additional Targeting - Behaviors, Interests and more.

  • Connections


It's important to segment your campaigns across different targeting groups. This allows you more control over optimizations (bids, budget, pause, etc) without editing the entire campaign. It also provides more detailed insights and data to drive future strategy decisions regarding who to target.

It should be noted that too many permutations can cause your campaign budget to be spread too thin. This can negatively affect reach and delivery.

Set Up The Campaign And Budget

Finally, give your campaign a name, add your tracking pixels and decide how much you wish to spend on your adverts. You will have the option to spread your budget evenly or weight it by estimated reach of each ad set. You can also adjust setup (budget, bid, delete) for your selected ad sets in the preview table below.

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