If you’re based in or targeting the U.S. and are creating a campaign that includes ads that offer credit, employment or housing opportunities, you must choose the category that best describes your ads. For these categories, audience selection is limited to protect people on Facebook from unlawful discrimination. 

If your campaign or ad content falls into one of the following categories, please review the following articles to learn more about audience selection options:

  1. Special Ads Category - Credit Opportunities 

  2. Special Ads Category - Employment Opportunities

  3. Special Ads Category - Housing Opportunities

To learn more on why you need to categorize your content, please review Facebook's Non-Discrimination Policy.

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