Interest targeting helps you target ad sets to people based on their interests. It lets you define your ideal audience by their interests, hobbies and Pages they like on Facebook.These may be drawn from their listed interests, activities, education, job titles, Pages they like or groups to which they belong.

For example, an online retailer that wants to target pet owners is able to target a campaign for Dog Collars to people who like different dog breeds by adding interests like "Labrador, Golden Retriever and German Shepherd"

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