Video Ads allow you to tell a story using a video in your advert.
To Create a Video Ad:
Navigate to Create a New Campaign and select Video Ad.
Select a fanpage.
Upload a video and select an image that will be displayed as the video thumbnail.
Add a message, Caption text, Call to Action and Call to Action URL.
Finish creating your advert by completing the Targeting information, choosing your placement and assigning the budget.
Video Ad Specs:
The easiest way to optimize the quality of your videos is to upload HD video. If you're exporting your video from editing software (ex: Final Cut Pro, Avid, iMovie) we recommend these custom settings:
H.264 video with AAC audio in MOV or MP4 format
An aspect ratio no larger than 1280px wide and divisible by 16px
A frame rate at, or below, 30fps
Stereo audio with a sample rate of 44,100hz
Videos must be less than 45 minutes long and smaller than 1.75 GB..