Video Ads allow you to tell a story using a video in your advert.

To Create a Video Ad:

  1. Navigate to Create a New Campaign and select Video Ad.
  2. Select a fanpage.
  3. Upload a video and select an image that will be displayed as the video thumbnail.
  4. Add a message, Caption text, Call to Action and Call to Action URL.
  5. Finish creating your advert by completing the Targeting information, choosing your placement and assigning the budget.

Video Ad Specs:

The easiest way to optimize the quality of your videos is to upload HD video. If you're exporting your video from editing software (ex: Final Cut Pro, Avid, iMovie) we recommend these custom settings:

  • H.264 video with AAC audio in MOV or MP4 format
  • An aspect ratio no larger than 1280px wide and divisible by 16px
  • A frame rate at, or below, 30fps
  • Stereo audio with a sample rate of 44,100hz
  • Videos must be less than 45 minutes long and smaller than 1.75 GB..
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