StitcherAds makes it easy to create adverts from a product feed that are targeted at people who have taken actions on your site in relation to a specific product.
Setting Up Dynamic Product Ads
In order to use Dynamic Product Ads, there are a few set up steps to complete before you can create your first campaign. Click on the following links to learn more about these steps:
- Adding the retargeting code to your website
- Adding your product feed to StitcherAds
- Creating a Dynamic Product Ad campaign
Because campaigns use data from the product feed, if any products go out of stock, come back into stock or are added/removed from the feed, the DPA campaign will be responsive to this.
When setting up a Dynamic Product Ad campaign you will learn about creating filters of your product feed that creates the subsets of the feed you wish to advertise. It is recommended that you keep your feed as up to date as possible in order to minimise waste on ads should these products go out of stock.