In StitcherAds, you can create Instagram Video Ads using up to 9 unique creative variations (one video with up to 3 thumbnails and 3 messages).
Select Your Creative Variations & Create Your Adverts
Begin by selecting the video you'd like to advertise. Select up to 3 thumbnail images to test. Like with the thumbnails, you can create up to 3 message variations here by clicking the + icon.
Add your caption, call to action and CTA URL to finish the creative setup.
StitcherAds can save your creative template for reuse the next time you create a Instagram Video Ad campaign.
Add your targeting options across the following sections:
- Audiences - Add, overlap and exclude audiences (including video view audiences)
- Location - Country, city and region.
- Advanced Demographics - Work, Family and Relationship fields.
- Placements - Only newsfeed placements are available for Video ads.
- Additional Targeting - Behaviors, Interests and more.
It's important to segment your campaigns across different targeting groups. This allows you more control over optimizations (bids, budget, pause, etc) without editing the entire campaign. It also provides more detailed insights and data to drive future strategy decisions regarding who to target.
It should be noted that too many permutations can cause your campaign budget to be spread too thin. This can negatively affect reach and delivery.
Set Up The Campaign And Budget
Finally, give your campaign a name, add your tracking pixels and decide how much you wish to spend on your adverts. You will have the option to spread your budget evenly or weight it by estimated reach of each ad set. You can also adjust setup (budget, bid, delete) for your selected ad sets in the preview table below.
Note that, in order to automatically create video view audiences from this campaign, you should select "Video View" as your campaign objective. Facebook will automatically create two audiences (users who viewed 3 seconds of your video and users who viewed the entire video) for you to targeting again with other campaigns.