If you have a mobile app, it is possible to specify deep link information when you add your Product Feed to StitcherAds so that Dynamic Product adverts served on mobile devices will direct users to your app as opposed to your mobile website.

These deep links follow the App Links specification and any deep link information in the Product Feed takes precedence over information collected through App Links metadata by Facebook's web crawler from within webpages.

Deep links should align with the following specification

Note: For iOS you only need to specify the iPhone or iPad app information if they are different from the general iOS app.

XML Example

<?xml version="1.0"?>
<feed xmlns="http://www.w3.org/2005/Atom" xmlns:g="http://base.google.com/ns/1.0">
 <title>Test Store</title>
 <link rel="self" href="http://www.example.com"/>

 <g:title>Dog Bowl In Blue</g:title>
 <g:description>Solid plastic Dog Bowl in marine blue color</g:description>
 <g:availability>in stock</g:availability>
 <g:price>9.99 GBP</g:price>
 <g:price>4.95 GBP</g:price>
 <g:google_product_category>Animals &gt; Pet Supplies</g:google_product_category>
 <applink property="ios_url" content="example-ios://electronic" />
 <applink property="ios_app_store_id" content="42" />
 <applink property="ios_app_name" content="Electronic Example iOS" />
 <applink property="iphone_url" content="example-iphone://electronic" />
 <applink property="iphone_app_store_id" content="43" />
 <applink property="iphone_app_name" content="Electronic Example iPhone" />
 <applink property="ipad_url" content="example-ipad://electronic" />
 <applink property="ipad_app_store_id" content="44" />
 <applink property="ipad_app_name" content="Electronic Example iPad" />
 <applink property="android_url" content="example-android://electronic" />
 <applink property="android_package" content="com.electronic" />
 <applink property="android_class" content="com.electronic.Example" />
 <applink property="android_app_name" content="Electronic Example Android" />
 <applink property="windows_phone_url" content="example-windows://electronic" />
 <applink property="windows_phone_app_id" content="64ec0d1b-5b3b-4c77-a86b-5e12d465edc0" />
 <applink property="windows_phone_app_name" content="Electronic Example Windows" />

Associating your Mobile App with your Product Feed 

As well as supplying the deep link information in your feed, you will need to associate your mobile app with your product feed to enable deep linking through StitcherAds. This can be easily done from the App(s) with Catalog tab found on the feed summary page.

Simply click into the tab and select the mobile apps you wish to link with your feed/catalog. If you do not see your mobile app listed here, it may be that you do not have the required administrator privileges so please speak to your colleagues if this is the case. Once you have selected the appropriate apps, click save and, thereafter, data being sent to Facebook from the SDK contained in the selected apps will also be used to create your Dynamic Product Audiences.

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