StitcherAds allows you to upload the different images, headlines and messages so that we can work out which variation performs best and allocate most of the budget to the winning variation within each ad set (you can use our Permutation Feature to auto generate highly targeted segments for ad sets).

The main advert creation page enables you to add up to three different images (you can also add up to three messages and link headlines if you wish). StitcherAds then creates all these variations as adverts in an ad set (find out more about the structure of StitcherAds campaigns here).

StitcherAds will optimise adverts in an ad set based on performance - when your adverts initially go-live they are all shown to users but after each advert has had some exposure, the algorithm calculates which has had the most engagement and essentially gives this advert the lion's share of budget from the ad set. 

Additionally, because StitcherAds creates targeting permutations at the ad set level, this means that your advert creative is selected based on the most engaging to that specific audience segment. You will learn that different creative is more effective for different target audiences.

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