If you sell a range of products and the price varies, it’s likely that you will want to bid a lower amount on your cheaper products and higher on the most expensive. Within StitcherAds you can create filters to separate out these products, say filter price by less than £100, £100-£500 and greater than £500.

Once you’ve created these filters you will be able to add them all as Product Permutations like this:

StitcherAds automatically selects Product Set permutations for you

And as a result you’ll see them split out in your adset summary at the bottom of the page. This is also where you can adjust the bids for each of the adsets so it reflects the value of the products being advertised. This strategy would also apply to different categories or brand that can be filtered where you want to retain the granularity and control of your advertising.

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