The collection ad format enable you to combine a category level video with up to 50 products from that category (some featured in the video) to drive discovery and sales from the mobile News Feed (format is mobile only for now).
We are constantly working with our clients to replicate on-site, in-app and in-store shopping experiences in the News Feed and the collection ad format offers an immersive experience built for the mobile customer. You can rapidly create ads with collection using our product feed features to quickly define the categories and products to feature and all creative (excluding the video) is automatically populated from your product feed.
When a customer clicks the video or any of the products, it opens to a fast-loading, full-screen shopping experience featuring category products where customers can instantly browse and shop. This not only creates a better mobile shopping experience for customers in the Facebook News Feed, it also increased purchase consideration and sales.
Customers can easily scroll to browse products and then click any item to be brought directly to that product page on your website/app to complete their purchase.