Special Ad Category
Ads that promote or directly link to a credit opportunity, including but not limited to credit card offers, auto loans, personal or business loan services, mortgage loans and long-term financing must comply with our Advertising Policies.
Ads in this special category must not discriminate against people based on certain personal characteristics such as race, ethnicity, national origin, religion, age, sex, sexual orientation, gender identity, family/marital status, disability or medical or genetic condition.
Audience Selection Options
We encourage you to broaden and not restrict your audience. To help you comply with our Advertising Policies, some audience selection options are unavailable or limited when running ads in this special category.
Options are fixed to include ages 18 through 65+ and can't be changed.
Options are fixed to include all genders and can't be changed.
Some detailed targeting options, which may include demographics, behaviors or interests, are unavailable. Excluding any detailed targeting selections is unavailable.
ZIP code selection is unavailable. Location selection must include all areas within a 15-mile radius of any selected city, address or dropped pin.
Lookalike audiences are unavailable. To reach new people, you can create a Special Ad Audience that includes people with online behavior similar to your most valuable customers.
When using a Custom Audience, be sure that your audience selections do not discriminate against people based on certain personal characteristics.
Using previously saved audiences or saving a new audience is unavailable.
As with any ad you run on Facebook, be sure that the words and images you use do not discriminate against people based on certain personal characteristics or exclude individuals or groups.
U.S. federal, state and local laws in some locations prohibit discrimination in this special category. It's your responsibility to comply with relevant laws in your location and the location you're advertising to ensure your ads do not discriminate.